If you collect a list of past customers or potential customers, sending emails can bring in repeat business and possibly new business. The email marketing programs that BT WebMedia prefer are MailChimp and TinyLetter.
MailChimp makes it easy to design exceptional email campaigns, share them on social networks, integrate with web services you already use, manage subscribers and track your results. You'll love mixing and matching MailChimp's templates, features and integrations to suit your needs—think of it as your own personal newsletter publishing platform.
TinyLetter is an elegant way for people to send personal emails to their friends, fans and followers. TinyLetter's intended audience are tech savvy users, who have experience running their business email, but seek something faster and more elegant to manage their personal brands. Even though TinyLetter provides a lot of useful features it does not have power tools such as templates, tracking, analytics, social integrations, etc. If you desire these types of features MailChimp may be your best option.
No Spamming Allowed!
Face it: There's a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing you want is to be associated with spam. That's why MailChimp is a leading option for email marketing campains that is spam free. Now you can enjoy all the benefits of email marketing – and steer clear of ever being considered a spammer.
MailChimp offers a variety of subscription plans including a FREE plan that is sufficient for most small businesses.
Learn more about MailChimp at www.mailchimp.com
Learn more about TinyLetter at www.tinyletter.com